Search Engine Optimisation (SEO)
SEO for improved website ranking in the search engines - of course, more traffic to your site.
Search engine optimisation (SEO) is the practice of optimising a website to be read and indexed by a search engine spider robot in order to provide your website with superior rankings in the search engine result pages (SERPs). This is achived through various methods, the areas that we deal with are;
- Keyword research and page analysis.
- Submit your website to 40-50+ of the major search engines and other special interest search engines.
- Manual submission of your website to web directories in relevant categories.
- Adding/Optimising Page Title & META Tags on your website, unique for each page of your website.
- Ensuring your website uses search engine friendly technology; Valid & semantic (X)HTML, and using CSS to reduce HTML "code-clutter" so the search engines can more easily read your content. Very important is not using images or Flash to represent text.
- Making sure that the page tags; Title, Meta Title, Meta Description, H1/H2 and strong/emphasis tags all contain relevant keywords and phrases.
- Specifying relevant alternate text for images.
- Optimisation of page text content to include desirable keywords and phrases.
- Attaining back-links to your website and link exchanges with other suitable websites.
- Producing a Site Map in different formats to enable the search engines to better understand and index your website.
- Achieving or improving a Google PageRank.
- Facilitating regularly updated website content; e.g. News feeds and Blogging.
- Creation & optimisation of a robots file for your website.
- Reviewing your site visitor logs & search results.
We can guarantee that your search engine rankings and results will be improved. What we cannot guarantee is top placement for specific keywords or key-phrases - when we perform our Seach Engine Optimisation service on your website we will identify a variety of relevant, regularly searched keywords & phrases that it should be possible to get you results for, as we approach it with a number of key-phrases, it is highly likely that you will achieve top and first page rankings for many of them.
Search Engine Optimisation is generally a long on-going process until the desired result is achieved. It will usually take between 1-3 months to start seeing any results from when we carry out our first search engine optimisation work on your website, it is possible to see good results in this period, but usually the significant traffic will only start coming in after 3-6 months or more.
We will usually optimise your existing website and domain name, we can register a new domain name for you that contains relevant keywords in the domain itself, but sometimes this practise is not as effective as optimising your established domain, as the search engines put more importance is put on domains that have been around for longer.
Ethical, Organic SEO
We perform 100% honest, long-term, "White Hat" SEO, which means we do not use any subversive methods or tactics to try and cheat the search engines. We never use doorway or gateway pages, keyword stuffing, redirects, hidden text, etc. Anything displayed on a website must be useful to human viewers, and not just there for the search engines.
Badly performed SEO will often have more negative effects than good, while the "Black Hat" approach may offer you very quick results, they are unsustainable - your website will be dropped from the search engine's indexes within weeks, and possibly blacklisted, putting you further back from where you started. This is why you must be careful when chosing a Search Engine Optimisation Company, as promises of fast results will get you nowhere in the long term.
Be very sceptical of SEO companies promising you fast #1 results for particular keywords, as this is often an impossibility!
